Argentinean-born Diana Verde Nieto has over 20+ years of experience working with companies on ESG, sustainability and innovation. In 2002, Diana founded one of the first dedicated sustainability communications consultancies in the world, breaking new ground in the field of ESG and sustainability. Diana successfully scaled its operations globally and subsequently sold the company in 2008. In 2011 she co-founded Positive Luxury, a sustainability organisation that helps luxury companies adapt and transition to a new climate economy.
Diana’s work is based on first-hand business experience, having worked with luxury companies of all sizes and industries ranging from beauty, travel and fashion to drinks, jewellery and more. She also works alongside other consultancies’ such as Bain & Co as part of their Advisory Network in projects such as NEOM.
In 2020, after 10 years at the helm of Positive Luxury, Diana hired a CEO enabling her to focus on other endeavours. Diana holds a degree in Global Leadership & Public Policy from Harvard Kennedy School. Furthermore, she been trained by Former USA Vice President, Al Gore at the Alliance of Climate Protection and was subsequently honoured by the World Economic Forum as a Young Global Leader. She is an advisor to the United Nations Department of Economic and Social Affairs.