Dr Grace Kite has more than 20 years’ experience using statistics to model commercial outcomes to see what drives growth. Throughout, she has prioritised coaching people to use results successfully.
She now focuses on big picture patterns in business growth and in how people and organisations absorb data and analytics. She shares these themes and stories – complete with data that proves they are real – for the benefit of clients, students, and audiences at events worldwide.
Dr Kite founded Magic Numbers in 2010. It’s a company specializing in analysis to evaluate marketing that provides insights in a human and approachable way while also ensuring results are reliable. Magic Numbers clients include Money Supermarket, Yorkshire Tea, Fever Tree, and Wagamama.
Via her training company, Magic Works, Dr Kite offers practical, no-nonsense courses that teach marketing professionals how to use data effectively and get the right balance between different types of marketing investments.
In recognition of her significant contributions to the field of marketing effectiveness, Grace has won numerous awards, including the Grand Prix at the IPA awards for Cadbury and the Grand Prix at Cannes lions for Heineken.
She is respected columnist and speaker, writing articles on Marketing Week and WARC, and regularly giving keynote talks at international conferences such as Cannes Lions, SXSW and Festival of Marketing.

Speaking style
Combining simple charts with explainers and easy-to-understand examples, Dr Kite tackles thorny topics in a way that’s down to earth and friendly. Equally comfortable with technical, non-technical, junior, senior, and mixed audiences, she never leaves people feeling stupid or lost.