Mark Ritson has a PhD in Marketing and spent 25 years working as a Marketing professor. He was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT Sloan and SMU. Mark\u2019s MBA teaching won a ton of prizes including Best Teacher at LBS, MIT & MBS.
Mark has also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.
For thirteen years \u2013 from 2002 to 2015, he served as the in-house brand consultant for LVMH \u2013 the world\u2019s largest luxury group \u2013 working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy.
Mark has been a columnist for (gulp) 20 years, writing a weekly column for marketing Week. On four occasions he has won Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He also has been the British Society of Magazine Editors Business Columnist of the Year twice too, in 2018 and 2022. Mark\u2019s more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.
He was a Thouron Scholar and spent 1995 at Wharton. He was the recipient of the Ferber Award in 2000 for my doctoral thesis. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. In 2018 AdNews rated him one of their \u201cPower 50\u201d and he made SmartCompany\u2019s top ten business thinkers list for Australia. The AMI gave him the Sir Charles McGrath Award, the highest honour for marketing in Australia. He gave the 30th Anniversary Levitt Group lecture for the Chartered Institute of Marketing in 2019 and the Ogilvy lecture for the Marketing Society a year later.
Speaking Style
A combination of intuition, experience and innovation makes Mark Ritson\u2019s marketing advice unmissable for any forward-thinking business. He can engage and educate teams with any experience level.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mark Ritson has a PhD in Marketing and spent 25 years working as a Marketing professor. He was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT Sloan and SMU. Mark\u2019s MBA teaching won a ton…<\/p>\n","protected":false},"featured_media":56327,"template":"","meta":{"_acf_changed":false,"footnotes":""},"konusma-dili":[6004],"konusmaci-kategorisi":[137],"konusmaci-konusu":[],"class_list":["post-55130","konusmaci","type-konusmaci","status-publish","has-post-thumbnail","hentry","konusma-dili-english","konusmaci-kategorisi-global-speaker"],"acf":[],"_links":{"self":[{"href":"https:\/\/miradorspeakeragency.com\/en\/wp-json\/wp\/v2\/konusmaci\/55130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/miradorspeakeragency.com\/en\/wp-json\/wp\/v2\/konusmaci"}],"about":[{"href":"https:\/\/miradorspeakeragency.com\/en\/wp-json\/wp\/v2\/types\/konusmaci"}],"version-history":[{"count":0,"href":"https:\/\/miradorspeakeragency.com\/en\/wp-json\/wp\/v2\/konusmaci\/55130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miradorspeakeragency.com\/en\/wp-json\/wp\/v2\/media\/56327"}],"wp:attachment":[{"href":"https:\/\/miradorspeakeragency.com\/en\/wp-json\/wp\/v2\/media?parent=55130"}],"wp:term":[{"taxonomy":"konusma-dili","embeddable":true,"href":"https:\/\/miradorspeakeragency.com\/en\/wp-json\/wp\/v2\/konusma-dili?post=55130"},{"taxonomy":"konusmaci-kategorisi","embeddable":true,"href":"https:\/\/miradorspeakeragency.com\/en\/wp-json\/wp\/v2\/konusmaci-kategorisi?post=55130"},{"taxonomy":"konusmaci-konusu","embeddable":true,"href":"https:\/\/miradorspeakeragency.com\/en\/wp-json\/wp\/v2\/konusmaci-konusu?post=55130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}