Mark Ritson has a PhD in Marketing and spent 25 years working as a Marketing professor. He was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT Sloan and SMU. Mark’s MBA teaching won a ton of prizes including Best Teacher at LBS, MIT & MBS.
Mark has also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.
For thirteen years – from 2002 to 2015, he served as the in-house brand consultant for LVMH – the world’s largest luxury group – working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy.
Mark has been a columnist for (gulp) 20 years, writing a weekly column for marketing Week. On four occasions he has won Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He also has been the British Society of Magazine Editors Business Columnist of the Year twice too, in 2018 and 2022. Mark’s more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.
He was a Thouron Scholar and spent 1995 at Wharton. He was the recipient of the Ferber Award in 2000 for my doctoral thesis. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. In 2018 AdNews rated him one of their “Power 50” and he made SmartCompany’s top ten business thinkers list for Australia. The AMI gave him the Sir Charles McGrath Award, the highest honour for marketing in Australia. He gave the 30th Anniversary Levitt Group lecture for the Chartered Institute of Marketing in 2019 and the Ogilvy lecture for the Marketing Society a year later.

Speaking Style
A combination of intuition, experience and innovation makes Mark Ritson’s marketing advice unmissable for any forward-thinking business. He can engage and educate teams with any experience level.

Mark Ritson’s 2023 talks & topics
BRIEFING IS THE LYNCHPIN OF MARKETING – THAT IS WHY IT MUST IMPROVE
In this applied and entertaining session Mark Ritson looks at the challenge of briefing. He examines why it is so important and then looks at why 90% of marketers do it so badly. He concludes with tips to be in the 10% of marketers who do brief well.