Hasan Başusta is an AI and digital transformation strategist, consultant and keynote speaker focused on turning artificial intelligence into measurable business outcomes.
Throughout his career, he has worked with organizations such as Audi, Pfizer, Türkiye İş Bankası, Türk Telekom, Adidas, Doğuş Holding and Starbucks across digital transformation, marketing, strategy and executive education.
Today, his work focuses on helping companies move beyond AI experimentation and tool adoption toward revenue growth, productivity, customer experience and measurable business impact.
At the center of his approach is a simple question:
Not “Which AI tool should we use?” but “Which business outcome should we improve with AI?”
